Creative Consulting and Development Works was asked by the nonprofit organization, Management Sciences for Health, to conduct research on a newly developed movie targeting youth aged 18 to 35. The movie titled, The Lucky Specials, is a feature-length film (+- 2 hours) combining the best of fiction and nonfiction storytelling to demystify tuberculosis (TB). It explains how it spreads and how it can be treated. The movie also aims to improve attitudes towards people infected with TB. As a control intervention, we also screened another movie called the Inside Story. The screening of The Lucky Specials or the Inside Story was decided randomly at each site just before the screening.
Our research included screening the movie to approximately 2000 youth aged 18 to 35 at selected locations in South Africa. We engaged with these youth before and after the screening of the movie and asked them to complete a few questions. From this we could gain an understanding of whether the movie achieved its short-term goals and outcomes i.e. can movies and multimedia be used as tools for health learning.
The screenings were set up cinema-style, with refreshments included. All participating youth who, viewed the film and completed a quick pre-and post questionnaire were entered into a lucky draw. The prize was a brand new tablet. We are very excited to share that our randomly selected, tablet winner is Duduzile Mbele Sebokeng!
Here’s what Duduzile had to say about her new tablet and participating in the film screening. (Duduzile watched The Lucky Specials)
CC&DW: How do you feel about winning the prize?
Duduzile: I’m really happy and surprised that I won.
CC&DW: How will you use your tablet?
Duduzile: I’m currently studying in university and don’t have a laptop, so this tablet will be useful for my assignments.
CC&DW: What was it like participating in the study?
Duduzile: I enjoyed participating and I gained a lot of knowledge from the study too.
CC&DW: Did you learn anything from watching the Lucky Specials movie? If so what did you learn?
Duduzile: I learned a lot about TB and the right medical care for it.
CC&DW: If there was another study done like this would you participate?
Duduzile: Yes, definitely!
Read more about the educational movie screenings that our team conducted around South Africa and our team’s experience in this blog post: When fieldworks is not like in the movies
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